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Research papers

The MR revolution to come!

Today, due to changes in client needs, the research (MR) industry is facing some severe challenges. Client needs are becoming more sophisticated and unclear, which is causing uncertainty in the research objectives, design and process.This requires...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Selim Oktar, Nazli Yuksel
September 19, 2004
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Citation

Oktar and Yuksel (2004a, September 19). The MR revolution to come!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-mr-revolution-to-come-


Research papers

Creating a new corporate culture for sustainable growth and high performance

Corporate reputation has become an important component of today's business literature. Numerous academic studies and interest in coverage increase regularly. Parallel to this increasing emphasis, a significant opportunity is open to several actors....

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Authors: Emre Erdogan, Selim Oktar, Tahsin Saltik
September 14, 2003
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Citation

Erdogan, Oktar and Saltik (2003a, September 14). Creating a new corporate culture for sustainable growth and high performance . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/creating-a-new-corporate-culture-for-sustainable-growth-and-high-performance-


Research papers

Integrating decision making and marketing intelligence

The marketing research industry is facing several challenges stemming from the changing business climate and the emergence of new actors.Unless a paradigmatic shift occurs, marketing research information is only one of numerous information sources...

Catalogue: ESOMAR Technovate Conference 2003
Authors: Emre Erdogan, Selim Oktar
January 26, 2003
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Citation

Erdogan and Oktar (2003a, January 26). Integrating decision making and marketing intelligence. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/integrating-decision-making-and-marketing-intelligence


Research papers

Research for public relations and communication strategy

This paper describes and illustrates the role of perceptual measurement in the development and implementation of healthcare reform by the Ministry of Health of Turkey. A multi-stage program that collects information from stakeholders such as health...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Hamza Zeytinoglu, Selim Oktar
September 1, 1997
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Citation

Zeytinoglu and Oktar (1997a, September 01). Research for public relations and communication strategy . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-for-public-relations-and-communication-strategy-